Sentiment Analysis- The Emotional aspect of Social Media, Website Reviews and Games- Part 3
Primer
As I discussed in Part-2, sentiment analysis is used to read emotions expressed as a text or as a voice data, using many techniques which include NLP, semantic search engines, dynamic classification, translation etc., which in turn takes us towards the opinion mining architecture, which I introduced in Part -1 of this series. We will continue where I left off, at semantic search engines.
Semantic Search Engine
Semantic search engines are extensively used not merely to check for keywords, but to focus on the meaning and the intent of the words used in the search bar. Along with lexical analysis, they work on the meaning extraction through semantic classification and extraction, as explained in part 2. The first search engine I used was ‘Ask Jeeves’, with a logo of a butler named ‘Jeeves’. ‘Ask’ algorithm was developed in 1996 by Garret Gruener and David Warthenand released as ‘ASK Jeeves’ in 1997. The search focused on returning paid listings and results pulled from partner sites and prominent sites. Around the same time, Google Inc, Yahoo Inc and…
